What’s your backstory?
I remember sitting across the kitchen table when my dad made “that” decision.
The decision that would change our lives forever.
You see, when I was 11 years old, my parents invested all they had and money they didn’t have (by taking on loans, drying up all our savings) into an MLM company in hopes for a better financial future. Little did we know at the time, that things would change rather dramatically over the next few months. We went broke. So broke, that I was the only kid in my school whose parents didn’t own car. I couldn’t even buy a pair of sneakers that I wanted.
And I was miserable. I was pissed off, angry, broke, frustrated... and I really, truly wanted to change. But hey: I was an 11 year old kid, who barely spoke any English from a post-communist country of Slovakia where an average person makes roughly $2-3 an hour. I was destined for failure and there was no light at the end of tunnel… until that one lucky day, when I saw a movie called “The Secret” that made me naively believe something very important.
It made me believe (just as little kids believe in Santa Claus) that I could be, do, have whatever I wanted even if I was a broke 11 year old nobody from Slovakia.
With that courage, I decided to take my family’s financial situation in my own hands at the age of 11 and immediately went on Google and searched “how to make money online”.
I started earning pennies... roughly 4-5 cents a day. It took me months to make my first dollar. I remember at that time classmates would laugh at me, telling me they wouldn’t even bend over on the streets for the amount of money I was busting my ass for. I was humiliated, but I stuck with it. Eventually at 14, I had my first, major breakthrough. $14,000 in sales in 7 days. Roughly $4,000 in profit. It was my first product launch. It was good money, especially for a kid in Slovakia - however it wasn’t consistent, nor sustainable and I wanted more.
But, for the love of God, I could not break through this invisible glass ceiling that was crippling my income. Well, fast forward a couple years, I hired my first mentor for $5,000 at age 16. Guess what? I got ripped off. I still remember quietly crying in my room so I wouldn’t wake up my parents in the middle of the night. I busted my ass for years and it was gone overnight. I did manage to recover myself and those funds and guess what my stubborn self did next.
That’s right, I hired another mentor. Now this one was a huge success, I scaled to $10-20K/month, but it was still like a roller coaster. Some great months, some scary lows. I was maybe 17 at the time. By that point I figured out the secret shortcut to success was mentors. So I didn’t stop there. I found this guy posting insanely valuable content on Facebook, so I private messaged him to “take me under his wings”.
Deep down I was hoping he would give me special treatment and free coaching as I was so young… next thing I know, I’m on a sales call being pitched a $5,000 a month mentorship program and I pulled the trigger! After a couple months this coach invites me to fly into Dallas, TX for one of his private masterminds. He told me there’s going to be multi-millionaires there and even a guy worth $500M. Plus, at that time I heard so many stories of lives being permanently changed when they finally went to a live event: whether that was a seminar or a mastermind.
Deep down I knew there was something “special” about being there in person... about experiencing proximity with ultra successful people. So, I made the decision that I had to be there. So, as any 17 year old would, I asked my parents “Can I go to America?” And they’re the type of lovely people who would put off things until we’d forget about it. So roughly a week before the event, I ask my mom “Mom, it’s very important for me, can I go to America for this mastermind?”
All I see are tears.
She says “son I love you, but I’m not going to let my only child travel to the other side of the world by himself at 17!” So I said I’ll bring you too... and dad as well!”. There was only one problem, I already paid this guy a lot of money and I didn’t have an extra 5 grand sitting around for last minute plane tickets and extra hotel rooms.
I was super committed, but I only had 7 days left.
So that week I did everything from trying to “hustle and 16 hours a day” to “manifest money” with law of attraction. Literally 2 days before the event, this guy from Dubai shows up. We get on the phone. I make the offer “it’s $9,000. Would you like to use visa or mastercard?”
His answer took my breath away!
“Oh, that’s so cheap! Let’s do Visa”
Gosh! No objections, no friction, nothing...
He paid in full and off I went.
Needless to say, the event was life changing and I came back a different man. Now here’s the crazy part, I message the guy, text him, call him but he literally disappeared off the face of the Earth. It’s been years and I still haven’t heard back from him! I don’t know what it was, but I like to think of this way, if you’re ruthlessly committed, God, Grace, The Universe, or whatever you want to call it, will move mountains to help you achieve what you set out. I was maybe 18 at this point and income was consistent, life was good, but again, I hit an upper limit I couldn’t seem to go past.
So I went to another mastermind in France. First, we hiked the French Alps for 3 days, crossed borders to Italy and finally we hiked down the mountain back to our mansion in Nice, France. It was my turn for the “hot seat”, so I speak up. “I really want to speak on stage, but I just don’t feel good enough.”
2 minutes later, I’m crying like a little baby.
It turns out, that wasn’t my issue at all.
In reality, I had a deep, unresolved conflict with my father.
You see, at 17 I dropped out of high school. Teachers, parents, classmates, pretty much everyone around me told me that I’d be a nobody, a total failure and I’d fall flat on my face if I quit. At that age, I used it as a source of motivation. I wanted to prove them all wrong and eventually I did, but it really scarred me on the inside. You know, I’ve heard this concept of “fall in love with your customers... add more value... help people and you’ll be helped” but really it was mere intellectual knowing. It was all nice and cool, but I didn’t really, truly believe in that truth.
And now I know why, it’s because deep down, what was truly driving my success wasn’t impact or changing other lives.
It was money.
It was money... because I thought, if I had made “enough”, finally my dad would say “son, I’m proud of you.” I was really just craving acceptance from my own dad and I didn’t really care too much about giving back or changing lives until my inner child was wounded and in so much pain. I knew I had to sort this out with my dad very soon. So, I flew back home and it took me 2 days to grow a pair of balls to sit down with my dad and address this. I cried for a solid hour, had a very deep conversation, discovered more about his tough childhood and really just gained a sense of compassion and understanding that he was doing his absolute best (and really, just tried to keep me safe from failure).
Something shifted that day. I remember it was as if an invisible boulder fell off of my shoulders. Life literally became more vivid and colorful!
And the spooky part?
My business revenue quadrupled in one and a half months without changing anything in my ads or funnels. I think there’s only one reason behind it. Now that my inner child was healed, I could finally, really, truly, genuinely focus on impact, serving my customers and trying to prove myself. I really do think people feel that! People can tell if you’re genuine or in it to make a quick buck. That’s when I really dug deep and figured out why I do what I do because on the surface level it may seem like we optimize your CPC, CTR, ROAS and what not, but all we’re doing is pushing buttons, pulling levers, and deep down I believe we change lives.
Just a $1 vs. $2 cost-per-click variance can be the difference between someone having to work 16 hours a day and stressing their brains out and someone who’s calm, collected, living life on their own terms, has financial abundance and can choose to travel the world at any given time.
For instance, a 10% vs. 30% opt-in difference (which by the way is an extremely easy tweak that can be made in 30 minutes) can be the difference between someone stressing, struggling, sacrificing, being locked in their office, not being able to sleep at night, staring at the ceiling, wondering “where will my next client come from?” and someone who has absolute financial and time freedom. Someone who can say “you know what, I’m not working today and instead I’ll go see my daughter perform, or my son play his first soccer match and see his little face light up”.
And the best part?
I believe if we can change one business, one life, it will create a massive ripple effect.
That one person will impact 10’s, even 100’s around them. Then 1000’s and eventually millions.
It all starts with a simple Facebook ad that eventually snowballs into a movement and a change in the world.
So I know it may sound corny, but I believe that with the work we do, we literally change the world for the better.
If you could travel back in time to before you started, what 3 tips would you give yourself and why?
1. Focus: In the beginning I was your typical shiny item hunter, looking for the next magic pill to help me make a lot overnight, I thought only if I had made more money, I wouldn’t have to see my parents suffer anymore. It was a good idea in theory, terrible in execution. In reality, you can be amazing at a handful of things, but not everything. So figure out your strengths, weaknesses, what you’re best at, what you love to do and double down on that because in reality, no matter what you do, it’ll always take a bit of patience, persistence, tenacity and you must focus to become really good at one or two things. A specialist is worth much more than a generalist, jack of all trades.
2. Get a mentor: A 4 digit lock has 10,000 possible combinations. Sure, you can spend years and hundreds of thousands of dollars trying to crack the code yourself or you can hire someone who’s already done it. That’s what it’s like to hire a really good mentor who’s 10-20 years ahead of you in your own industry. Long story short: get a mentor, because it’s worth it. It’s the only viable shortcut to success I know of.
3. Build a team: The reality is you can’t do everything by yourself. You may start a solopreneur as you have plenty of time on your hands, but no cash. Overtime you start to build up your cash, however you’re trading your time for it, so the value of your resources start to flip. Eventually it makes a lot more sense to hire someone to do the tasks you shouldn’t be doing, so you free up a bunch of time for higher impact stuff such as a JV partnerships, connections, etc.